PROMOTIONS
This promotional graphic was designed to position the giveaway as a premium, high-value event rather than a standard promotion. Visual choices like the sky setting, soft lighting, and elevated product placement reinforce the “luxury” theme, while bold headline typography and structured information sections ensure the message remains clear and actionable for casino guests viewing it quickly on scre
Designed as part of a seasonal promotional campaign, this graphic communicates a holiday-themed jackpot event for carded players. The goal was to clearly present the prize structure while creating a festive, engaging visual that evokes the holiday spirit. Bold typography highlights key details like jackpot amounts and dates, ensuring instant readability for both digital and print formats.
This poster was designed to promote a casino-style weekly drawing event, using the idea of a royal flush to communicate luck, excitement, and rewards. The black and gold palette gives it an upscale feel, while the angled playing cards add movement and guide the viewer’s eye. I focused on strong visual hierarchy, with the event title at the top and “12 BIG WINNERS” as the main draw. Supporting deta
MARKETING
This promotional piece was designed for a casino players club event, “Pop N’ Win". The goal was to create something bold and attention-grabbing that captures the energy of a prize-driven event. I used a strong red color palette and dynamic composition to draw the viewer in, while the playful mix of chips and cash imagery helps convey the excitement of winning. The layout keeps event details clear
This invitation was designed for a VIP holiday event, balancing a festive yet refined feel. The concept pairs mistletoe with red wine to evoke celebration, romance, and exclusivity. A clean, symmetrical layout and minimal illustrations—like clinking glasses and holiday greenery—maintain a polished aesthetic. The mix of serif and script typography adds elegance, while a burgundy and green palette r
This direct mail piece was created to promote a casino pull tab campaign, blending bold visuals with clear, easy-to-follow messaging to encourage in-person participation. The design uses strong typography and contrast to guide the viewer from attention-grabbing headlines to simple redemption instructions, while the “Pick. Pull. Win.” concept highlights the fun, interactive nature of the promotion.
Projects
I designed this billboard to promote Mineral Palace Hotel & Casino's 1966 Mustang giveaway, creating a layout that grabs the attention of people walking & driving through downtown Deadwood. Strong typography, dramatic lighting, and a clear visual hierarchy make the prize the focal point while keeping the casino branding prominent. I also worked directly with Lamar Advertising to prepare productio
The Reels to Wheels campaign was designed to promote a 1966 Ford Mustang giveaway through bold typography, dynamic smoke effects, and vibrant automotive imagery. Strong visual hierarchy guides viewers through entry details, reserve bidding information, and the final drawing date, creating an engaging promotional piece that drives participation and excitement.
This signage concept was developed for the Mineral Palace parking lot as a permanent branding and wayfinding solution scheduled for installation in Summer 2026. Inspired by the property's architecture and Art Deco heritage, the design combines a custom silhouette, gold accents, and bold typography to create a highly visible landmark that reinforces the Mineral Palace brand while improving guest n